
Toyota has built a strong reputation for itself in the Indian market. The company’s current India portfolio leans heavily toward SUVs and MPVs. The Innova family (Crysta and Hycross), Urban Cruiser Hyryder, and Fortuner are its best-sellers here. Known for its reliability and durability, this Japanese carmaker plans to launch 15 products by 2030. Most of these will be SUVs. Here is a closer look at four new Toyota cars expected to launch sometime this year.

Toyota unveiled the next (9th) generation Hilux in November 2025 and will launch it in India later this year. The Hilux that’s currently on sale here, despite being a niche product, managed to sell 3,820 units in the calendar year 2025. The new-generation has significant improvements over it and will likely translate to more sales when launched. The outgoing model is priced in the range of Rs 28.02 lakh to Rs 35.37 lakh, ex-showroom.
The design is expected to change on the new model. It will get a new front fascia. Toyota calls it the ‘Cyber Sumo face’ and claims that it looks like the pre-combat Shikiri stance of a Sumo wrestler. It is sharp and aggressive, and comes with a redesigned grille, sleek headlamps, LED DRLs, new bumpers and circular fog lamps. Inside, the new truck will have more equipment and will offer better occupant comfort.

Toyota has based the new Hilux on an improved version of the IMV platform. The suspension setup is claimed to have improved on higher variants, translating to a better ride quality and road manners. In India, the new-generation Hilux will continue to be powered by the 2.8L turbocharged diesel engine that produces 201hp and 500Nm. It will come equipped with capable four-wheel drive (4WD) hardware as well.

The lifestyle pickup truck space continues to be less populated in India. The upcoming generation of the Hilux will continue to compete with the Isuzu D-Max V Cross. Additionally, Mahindra has plans to enter the lifestyle pickup space with a Scorpio-N-based truck. It will also be a Hilux-rival.

Another expected launch this year is the next-generation Fortuner. It will be based on the new-generation Hilux. The Fortuner, in fact, is extremely popular in India. Despite being priced steeply, this D-segment SUV managed to sell over 34,000 units last year. The new generation is expected to come with significant styling changes and more equipment inside.
The new SUV will have a sharper design, likely drawing heavy design inspiration from the new Hilux. It will reportedly be more muscular. The front fascia is expected to resemble the Cyber Sumo face to some extent.
The cabin layout and interior colour scheme are expected to improve on the new model. The outgoing model is not the best-kitted and falls behind many of its (less expensive) rivals in offering features. This is set to change on the new model. Like the new-generation Hilux, the SUV will get a large 12.3-inch touchscreen infotainment system, a 360-degree camera, and more. It may even see the addition of an ADAS suite.

The current Fortuner is based on the IMV platform. There are rumours that the SUV might move to the TNGA platform, with the generation update. If so, the ride and handling would improve significantly. Such a transition could also push the prices further upward, as the TNGA is a more advanced and expensive platform than the IMV.
Engine options will remain unchanged. Like the outgoing model, the next-generation Fortuner will be powered by the 2.7L naturally aspirated petrol and 2.8L turbocharged diesel engines, with mild-hybrid technology.
In the Indian market, the current Fortuner competes with models like the Jeep Meridian, MG Gloster, Volkswagen Tayron R-Line, Skoda Kodiaq, and more.

Picture source: Rushlane
The Hyryder continues to sell well and is offered with a range of powertrains. Now, it looks like the carmaker is preparing a three-row version of it. A test mule was recently spotted undergoing high altitude testing.
From what we can see in the spy pictures, the SUV looks like an extended version of the Hyryder. Both the wheelbase and overall length have grown. The powertrain options are expected to remain the same as those of the five-seater: 1.5L mild hybrid petrol, and 1.5L strong hybrid. Exact power and torque outputs are yet to be disclosed.
Once launched, this product will compete with three-row models like Tata Safari, Mahindra XUV 7XO, Hyundai Alcazar, and the MG Hector Plus.

The eBella will be Toyota’s first electric vehicle for India. It will essentially be the rebadged version of Maruti Suzuki eVitara. The eVitara comes in three trims- Delta, Zeta and Alpha, priced from Rs 10.99 lakh, ex-showroom. The carmaker even offers a Battery As A Service (BaaS) model of ownership on the electric SUV. Toyota is also likely to come up with a similar pricing for the eBella. The launch is expected in the coming months.
Toyota’s version of the eVitara is based on the same HEARTECT-e skateboard platform as the eVitara. Two battery packs will be offered on the eBella- 49kWh and 61kWh. The smaller battery version makes 142hp and has a claimed range of 440 km. The larger unit has a claimed range of 543km per charge and has 172hp on offer. The torque in both cases, is known to be 189Nm.

The design of the eBella follows Toyota’s global styling direction, giving it a more international appeal. The cabin design and equipment list are likely to remain the same as those of the eVitara.
Both the eVitara and eBella are manufactured at Maruti Suzuki's Gujarat facility. In India, the eBella competes with the likes of Tata Curvv.EV, Mahindra BE6, Hyundai Creta Electric, Kia Carens Clavis and its Maruti Suzuki sibling.
Toyota has a 'multi-pathway strategy' for the upcoming years. Instead of betting completely on a single technology or fuel option, the company will bank on an wide mix of powertrains while still meeting emission and efficiency norms. These will include petrol, diesel, strong hybrids, flex-fuel engines, EVs and even fuel-cell EVs (FCEV). The 'multi-pathway approach' will help the company to adapt to India’s diverse market conditions and consumer preferences.