7 Out Of 10 MG Windsor Sales Come From Smaller Cities
Electric vehicles have traditionally been viewed as big city purchases, heavily dependent on metro infrastructure and early adopters. However, MG Motor is seeing a completely different buying pattern with the Windsor. Around 70 percent of the electric crossover's sales are currently coming from outside the top four metropolitan cities.
Since its launch in October 2024, the Windsor has clocked cumulative sales of roughly 65,000 units. A closer look at the geographical split shows that Delhi, Mumbai, Kolkata, and Chennai account for just 30 percent of the volume. The remaining share is being driven by buyers in tier two and tier three towns, indicating a significant shift in where electric vehicle demand is actually growing.
A large part of this non-metro success comes down to the vehicle's packaging and how it is priced. The Windsor is designed to maximize cabin space. It features lounge style rear seats that recline up to 135 degrees and a massive 15.6-inch touchscreen infotainment system. These are comfort features that strongly appeal to business families in smaller towns who want a spacious vehicle for daily local commutes.
The company offers the Windsor with two battery choices to suit different usage patterns. The standard variants come with a 38-kWh battery pack that delivers a claimed range of up to 331 kilometres. For buyers who need to cover longer distances, the Pro versions feature a larger 52.9 kWh battery pack, extending the range to 449 kilometres. This flexibility allows buyers to pick a setup that matches their specific daily running needs.
The financial structure makes the purchase even easier. The Windsor EV was introduced with a starting price of Rs 13.50 lakh for outright purchase. However, the company heavily pushed its Battery as a Service model, which brought the upfront acquisition cost down to just Rs 9.99 lakh, coupled with a battery rental fee of Rs 3.5 per kilometre. This strategy effectively bridged the price gap between the Windsor and conventional petrol hatchbacks. For buyers in smaller cities with predictable daily driving routes, paying for the battery based on actual usage makes logical financial sense.
The sales skew is not just about the product; it is also about where the company has set up shop. JSW MG Motor currently operates 541 sales and service touchpoints across the country.
Out of these, only 51 are located in the main metro cities. With over 490 outlets situated in smaller towns and cities, the brand has built the physical groundwork required to capture regional demand.
Automotive buyers generally prefer to purchase from a dealership that is close to home. By placing the majority of its showrooms outside the major metros, the carmaker can reach customers directly rather than waiting for them to travel to a big city for a test drive or service appointment.
Before the Windsor arrived, EV adoption was largely restricted to major cities due to limited awareness and a lack of spacious, mass-market products. The strong response to the crossover has had a visible impact on the company’s overall electric volumes. Between October 2024 and February 2026, the carmaker managed to sell nearly one lakh electric vehicles, a figure that includes older models like the Comet and ZS EV alongside the Windsor.
The push into smaller cities is clearly working for the brand’s bottom line. The company recorded a 19 percent year on year growth in total sales last year, moving 70,554 units across both its electric and internal combustion engine portfolios in 2025.
To maintain this growth rate, the carmaker is focusing on expanding its customer engagement campaigns in regional markets. The product lineup is also set for a major expansion. The company plans to introduce four new models this year, including a plug-in hybrid SUV.
This new hybrid option will give buyers an alternative if they want better fuel efficiency but are not entirely ready to commit to a fully electric vehicle. If the brand can replicate the Windsor's tier two success with these upcoming products, its reliance on big city buyers will only continue to shrink.