XUV 7XO Is Mahindra's Latest Superhit: 20,000 Sold In Just 3 Months
The Mahindra XUV 7XO has crossed 20,000 cumulative retail sales, completing this milestone within its first three months on road. Deliveries of top-spec variants began on January 14, 2026. Lower variants, the AX, AX3, and AX5, started reaching buyers in April. By the end of March 2026, the model had already moved close to 30,000 units: 9,133 units in January, 9,112 in February, and 9,210 in March, taking the three-month total to approximately 27,455 units and crossing the 20,000 mark well before the end of the quarter.
The XUV 7XO is the first facelift of the XUV700 since the original launched in August 2021. Mahindra renamed it during the update rather than carrying forward the XUV700 badge. The car sits on the same platform but gets a redesigned face with new LED projection headlamps, pixel-shaped LED fog lamps, and a revised grille with chrome and gloss black elements. At the rear, new LED tail lamps and a refreshed bumper complete the exterior changes.
The interior update is where the XUV 7XO makes its most visible break from the XUV700. The dashboard now carries three 12.3-inch screens lined up horizontally: an instrument cluster, a central infotainment unit, and a co-driver information display. The layout is a step up in perceived quality from the XUV700's twin-screen setup, and brings it closer in presentation to what premium European brands offer at much higher price points.
Boss Mode, which folds the front passenger seat flat to allow a rear passenger to stretch out, is available on higher variants. Ventilated seats are standard from the AX5 variant upward. Level 2 ADAS comes fitted as standard across the range, covering automatic emergency braking, lane keep assist, adaptive cruise control, and blind spot monitoring. A 540-degree camera system is included on upper variants. The XUV 7XO scored five stars in Bharat NCAP crash safety tests.
Introductory pricing for the first 40,000 buyers runs from Rs 13.66 lakh for the base AX petrol manual to Rs 24.92 lakh for the AX7L diesel AWD automatic. Mahindra has confirmed this price protection applies to buyers within the first 40,000 booking slots.
Anyone buying after that batch is delivered will pay revised prices, which following the April 2026 hike of up to 2.5 percent on Mahindra's ICE range, are expected to be marginally higher.
The engine options carry over from the XUV700: a 2.0-litre mStallion turbo petrol producing 197 bhp and 380 Nm, and a 2.2-litre mHawk diesel producing 184 bhp and up to 450 Nm. Both are paired to a 6-speed manual or a 6-speed torque converter automatic. The diesel AWD is available only on the AX7 and above.
The XUV 7XO's direct competitors are the Tata Safari, Hyundai Alcazar, and MG Hector Plus. Of these, the Tata Safari is the strongest seller, consistently posting monthly volumes above 6,000 units. The XUV 7XO's 9,000-plus monthly run rate in its first three months puts it significantly ahead of all three rivals in volume terms.
The XUV700, which the 7XO replaces, had been selling between 7,000 and 10,000 units monthly in the months before the model changeover. The 7XO has broadly maintained that momentum.
Given that the full variant range only became available from April 2026, the lower AX and AX3 trims now opening to buyers at Rs 13.66 lakh and Rs 16.02 lakh respectively are likely to widen the buyer pool further and sustain or improve on the current monthly run rate through FY27.