Ferrari Unveils The Luce - Its First Electric Car That Has Divided The Internet
Ferrari officially unveiled the Luce on May 25, ending decades of resistance to battery power with a car that costs $640,000 (approximately Rs 5.4 crore) and promises to do 0 to 100 km/h in 2.5 seconds.
It is a four-door, four-seat liftback sports sedan, not a sports car in the traditional Ferrari sense, which tells you exactly what kind of statement the company is making with this first electric vehicle.
And nearly everyone is calling the car ugly as it simply doesn't look like a Ferrari in the traditional sense!
The Luce sits on a bespoke 880-volt platform developed entirely in-house, a voltage level that is ten percent higher than the latest electric architecture found in cars from Audi, Mercedes-Benz, or Porsche.
That higher voltage allows faster power delivery and more efficient charging. The DC fast-charging capacity stands at 350 kW, which can add significant range in a very short time.
Power comes from four electric motors, one at each wheel, using a Halbach array rotor configuration borrowed from Ferrari's Formula 1 technology. The front axle produces 210 kW and can be fully decoupled during highway cruising to maximise range.
The rear axle generates 620 kW, with total system output exceeding 1,000 hp in Performance mode. The 122 kWh battery pack achieves an energy density of nearly 195 Wh/kg, with 85 percent of the modules positioned as low as possible in the floor, dropping the centre of gravity 80mm lower than in a comparable petrol Ferrari.
The result is a claimed range of over 530 km (WLTP) and a top speed of 310 km/h, impressive numbers for a car weighing approximately 2,260 kg. The Luce also uses 48-volt active suspension with reaction times fast enough that traditional anti-roll bars are unnecessary.
Structurally, the chassis is built with 75 percent recycled aluminium, reducing approximately 6.7 tonnes of CO2 per vehicle during production. Ferrari has also engineered an artificial sound system that does not fake engine noise but instead amplifies real mechanical vibrations from the powertrain through speakers, giving the driver an audio signature that responds to performance inputs rather than playing back a pre-recorded track.
The cabin was co-designed by Jony Ive, the former Apple chief designer responsible for the iPhone and iMac, through his design collective LoveFrom. The philosophy is deliberately tactile.
Rather than a large central touchscreen, the Luce features machined recycled aluminium toggles and physical switchgear, a dual-OLED instrument binnacle developed with Samsung Display, and a glass gear selector. There is also a mechanical clock integrated into the dashboard, styled after classic aircraft instruments.
Buyers select from three drive modes: Range, Tour, and Performance. The paddles on the steering wheel offer five levels of torque and power delivery rather than just paddle shifters, and the vehicle control unit updates driving parameters 200 times per second.
Customer deliveries are confirmed to begin in October 2026. Ferrari says all major components are manufactured in-house to ensure long-term serviceability, which it positions as a direct assurance of future resale value. Ferrari also confirmed the Luce will come with access to a dedicated high-power charging network to support the ownership experience.
The Luce has already divided opinion. A four-door body, an Ive-designed cabin, and a price close to some classic Ferraris make it unlike anything Ferrari has built before. And this is why a lot of people are not very happy with the design.
However, the engineering underneath is entirely consistent with where Ferrari has been heading, through 15 years of hybrid development spanning the LaFerrari, the SF90 Stradale, and the 296 GTB. The Luce is not a departure from Ferrari's engineering philosophy. It is an extension of it, just without an exhaust pipe.