BMW Launches Summer Service Campaign 2026: Free Vehicle Checks, AC Discounts And More
BMW India has launched its Summer Service Campaign 2026 across the country. The campaign will run through the brand’s dealer network and aims to help owners prepare their cars for the harsh Indian summer.
Indian summers can be brutal. High temperatures put extra stress on engines, batteries, tyres and air-conditioning systems. BMW wants customers to avoid surprises before the heat gets worse.
The campaign focuses on preventive maintenance. It also includes diagnostics and service benefits for customers.
BMW owners will get multiple complimentary checks under the programme. These include:
• AC filter check
• Air filter check
• Tyre condition check
• Battery check for non-EV models
Customers can get up to 10 percent off on AC fumigation. There is also up to 25 percent off on labour charges for AC-related repairs. Value Added Services, or VAS, will also get discounts of up to 10 percent.
BMW says the idea is simple. Spot problems early. Fix them before they become expensive.
Hardeep Singh Brar, President and CEO of BMW Group India, said,
"Indian summers can be tough, both for drivers and their cars. At BMW Group India, we believe a truly premium ownership experience goes beyond the vehicles we build. It is about the confidence and peace of mind we provide throughout the ownership journey. With the BMW Summer Service Campaign 2026, we are helping customers prepare better through timely preventive maintenance and advanced vehicle diagnostics for hassle free driving through summers. Our aim is to make proactive care simple, transparent, and reliable so that customers can enjoy every drive without worry. We remain committed to delivering seamless and precise service that ensures the performance, reliability and effortless driving pleasure that define the BMW experience."
BMW owners can also book appointments in advance at authorised workshops. Customers can update personal details too. This will help them receive future service alerts and offers. BMW has an extensive dealership and service center network across major cities of India.
There is something for older BMW owners as well. Cars that are over five years old can benefit through the BMW Joy Rewards programme. BMW is also offering accessories for customers who want to add more style or functionality to their vehicles.
Summer can be hard on cars. Especially in India. BMW now wants owners to get ahead of the heat before problems start showing up. It always helps to be prepared as the last thing you want on a hot summer day is your car breaking down. So, if you own a BMW car, get in touch with your nearest dealer for more details.
German luxury car giant BMW has been in India for over 2 decades, and has a assembly facility at Chennai, from where it assembles a range of luxury cars. The automaker sells petrol, diesel, hybrid and electric luxury cars in India. Mini and Rolls Royce brands are also part of the BMW group. It also has a two wheeler division called BMW Motorrad.