New Mahindra Thar Roxx TVC Stars Bollywood Actor Abhay Deol
Mahindra, as we know, is one of the leading SUV manufacturers in India. They not only sell their SUVs in India but also export some of their models to other markets. One of the popular SUVs in their lineup is the Thar Roxx, which is actually a 5-door version of the popular 3-door lifestyle SUV, the Thar. Mahindra launched the Roxx a couple of years ago and, like most models from Mahindra, the Roxx also received an overwhelming response from customers. Mahindra has now released a new TVC for the Roxx SUV.
The video has been shared by Mahindra Thar on their official YouTube channel. In this video, we see Bollywood actor Abhay Deol, along with an actress, driving the Thar Roxx over a frozen lake. They drive the car over the ice in such a way that it ends up looking like the actors are dancing with their cars on ice.
Anyone watching the video can clearly say that the whole action sequence, including the frozen lake, is nothing but CGI. The cameras are placed in such a way that it looks like the actors are performing all the actions in real life. This commercial’s main aim is to showcase the capabilities of the Mahindra Thar Roxx.
Mahindra launched the Thar Roxx back in 2024. The SUV became popular among buyers almost immediately because it was a much more practical version of the 3-door Thar, which was a popular choice among off-roaders and lifestyle SUV enthusiasts.
The Mahindra Thar Roxx seen in the video appears to be the top-end 4x4 variant. Although it is called the Thar Roxx, the platform on which it is based is similar to the one used in the Scorpio N. The exterior has been designed in such a manner that the Roxx appeals to an audience that likes rugged, boxy, and sturdily built SUVs that are also practical.
While the Mahindra Thar Roxx looks rugged on the outside, it offers a long list of premium features. It comes with a touchscreen infotainment system, a fully digital instrument cluster, a panoramic sunroof, electrically adjustable front seats, automatic climate control, seat ventilation, rear AC vents, USB chargers, Level 2 ADAS, and more.
Initially, the Roxx was launched with an ice-grey or white-themed cabin along with matching leatherette upholstery. Later, Mahindra introduced mocha brown and black upholstery options for the 4x4 versions, which can be seen in the video here.
The petrol version is powered by a 2.0-litre mStallion series turbocharged engine, while the diesel version uses a 2.2-litre mHawk turbocharged engine. The petrol engine generates 174 bhp and 380 Nm of peak torque. The diesel engine is available in two states of tune: in lower trims, it produces 150 bhp and 330 Nm of torque, while in higher trims, it delivers 172 bhp and 370 Nm of torque.
Both petrol and diesel engines are available with manual and automatic transmission options. However, 4x4 is offered only with select diesel variants of the Roxx. Mahindra even launched the Star Edition of the Roxx in the market recently. The price of the Mahindra Thar Roxx starts at ₹12.39 lakh (ex-showroom) and goes up to ₹22.25 lakh (ex-showroom).